6.5Acknowledging franchisee performance

DIA sought to acknowledge the hard work and dedication of its franchisees with the second edition of its DIA Franchisee Awards in April 2015, celebrated in conjunction with the Expofranquicia trade fair.

The company awards these accolades to recognise its franchisees’ efforts in five different categories representing its corporate values: efficiency, initiative, respect, teamwork and customer-focus.

In April, DIA organised the second edition of the DIA Franchisee Awards to thank franchisees for their hard work and dedication

In Argentina, DIA also sought to reward the franchisees best representing DIA’s values by naming them ‘DIA Ambassadors’. The prize ceremony was organised as the closing event for the Franchise Week event held in October.